A Guide for Real Estate Agents
In today’s digital age, the recipe for success is no longer about simply having the best properties on your portfolio or the most appealing business cards. The modern real estate agent needs to be a master of online marketing and social media, capable of capturing attention and engaging audiences on various platforms.
With the power of the internet at your fingertips, the potential for virality is enormous. So, how exactly can a real estate agent break the internet with their marketing? Here’s your roadmap to virality, real estate edition.
1. Tell a Story with Video
People love a good story, and video is the perfect medium to deliver it. Platforms like YouTube, Instagram, and TikTok have seen an explosion of content that leverages storytelling to connect with audiences. Real estate agents can take advantage of this trend by creating engaging video content that showcases properties in a unique and compelling manner.
Consider creating videos that offer virtual tours of your properties, featuring high-quality footage and detailed narration. You could also produce behind-the-scenes videos that show the process of preparing a home for sale or the journey of finding the perfect property for a client. Make these stories emotional, relatable, and human. The more engaging your story, the more likely it is to go viral.
2. Harness the Power of Augmented Reality (AR)
AR technology has seen significant advancements in recent years and has become more accessible to the general public. It can be a game-changer for real estate agents when used creatively.
For instance, offer AR experiences that allow potential buyers to virtually explore properties from their own homes. Or, create an AR filter for social media platforms, like Instagram or Snapchat, that places users inside one of your luxury listings or lets them play around with virtual home decor. This not only makes for an immersive, interactive experience but also a shareable one that could lead to virality.
3. Get Involved with Trending Challenges
Social media platforms are always buzzing with trending challenges. These are often fun, easy to participate in, and have a high potential for virality. As a real estate agent, find creative ways to jump on these trends.
For example, if there’s a trending dance challenge on TikTok, create a video of you doing the dance in one of your listings. Or, participate in a popular Instagram challenge that aligns with your brand. This not only shows that you’re up-to-date with current trends, but it also humanizes your brand and can make your content more shareable.
4. User-Generated Content (UGC)
Encourage your followers to create content that features your brand or properties. This could be as simple as asking clients to share photos of their new homes with a unique hashtag or hosting a contest where followers submit their own home staging ideas.
UGC not only engages your audience but also provides you with free content that can be shared across your channels. Plus, when people see real content from real people, they’re more likely to trust and engage with your brand.
5. Collaborate with Influencers
Influencer marketing continues to be a powerful strategy for reaching wider audiences. Partner with influencers whose followers align with your target audience. This might involve hosting a house tour for a lifestyle influencer or collaborating with a home decor influencer to stage a property.
Influencers can help spread your message to their audiences in a way that feels authentic and personal, increasing the chances of your content being shared widely and going viral.
While there’s no guaranteed formula for virality, these innovative strategies can greatly increase your chances of making a big splash in the digital world. Remember, the key to successful online marketing is authenticity, engagement, and keeping up with the latest trends.
By integrating these techniques into your marketing strategy, you’ll not just be a real estate agent but a digital storyteller, an AR pioneer, a trendsetter, a community builder, and an influencer collaborator. And who knows? Your next post could just be the one that goes viral. Just Keeping it Real (Estate).